If you use Twitter, you may be aware of what "Pop Click Switch" is. It is a promoted Tweet on Twitter in the most popular trends which is headlined by a post by DELL Computer's Official US Twitter account.
It there offers a tinyurl link to a youtube video showing off a bunch of fairly standard applications for a new laptop they have released.
The thing they seem to be promoting about the device most is how "fun" and how much of an "individual" having one will make you. You see with this laptop you can...wait for it...change the plate behind the laptops screen...you know the top part when the laptop is closed. Yes with this if you don't like a plain black casing you can add a new one with pretty colors and patterns.
Hey DELL, why don't you spend time and resources on creating something of importance rather than gimmicks like this? I'm no marketer and novelties like this might sell, but how about manufacturing something that computer users will really get something out of rather than making the laptop a fashion accessory for people that want to look like computer users?