The product is *currently* (i.e. at the time of original upload) a legal substitute for illegal, natural cannabis plant matter.
The Western Australian government is enacting a ban starting this Friday in the state, where authorities look down upon the products ability to produce negative readings in drug tests, where natural cannabis would be flagged.
The popular product that the media jump on is called 'Kronic', it is based in New Zealand and its manufacturers/marketers are saying that banning their product breaks trade rules because synthetic cannabis is legal in that Country. A spokesperson for Kronic on Channel Ten news said that the company will obviously abide by the laws that govern what they can and can not do.
The 'Kronic' branded range bears a R18+ logo, and (subject to local laws) is available to purchase online, or in specialty "bricks and mortar" stores.
The high from synthetic cannabis reportedly has a duration of around 2 hours, meaning users can better manage appropriate time to allow for their personal indulgences, as opposed to longer durations times reported by users of illegal, natural cannabis.
Reporters suggest that 'Kronic' is up to X100 stronger than illegal, natural cannabis. This is incorrect information, as the potent crystalline substance (the synthetic cannabis) is blended with legal, dried plant matter therefore only a minute amount of the active constituent is consumed. However, this does suggest that someone that wants to be high for a long time have to smoke more, which is obviously concerning.
Note Lulz: The Western Australian authorities are expecting those possessing synthetic cannabis products this Friday when the ban comes into effect, to surrender their stashes.
Caption: 'Kronic' promo image (image not hosted locally)
For more information do a web search for related news stories.
Here's a lulzy one to get you in the mood - Kronic retailer claims police buy Kronic