The Australian Government (herp derp nanny state) are looking towards implementing a new law on cigarette companies making plain packaging mandatory because smokers only buy cigarettes because of the fact that the packaging they come in are such works of art...the same reason obese people buy fast food...
Anyhow as a non-smoker and someone that works in public health I see this as overkill. For years the freedoms of tobacco, those marketing it and people that consume it have steadily decreased.
There are certain areas you can't smoke, there are restrictions on where you can buy tobacco products, tobacco is heavily taxed, there are fines that apply specifically to cigarette litter (this one makes sense), there were text-based warnings about the risks of smoking that became warnings with graphics, and currently cigarettes can only be sold at a designated cash register with the products kept out of sight in a draw of cabinet.
The Government says this proposed next step to make the packaging plain will "take away the glamor"
Now it seems tobacco giants are fighting for their rights to par-tay, suggesting that forcing them to put their product in plain packaging infringes on international trademark and intellectual property...and threatening the Government by saying that it may cost them in the legal system.
According to a British American Tobacco spokesperson "The government could end up wasting millions of taxpayers' dollars in legal fees trying to defend their decision, let alone the potential to pay billions to the tobacco industry for taking away our intellectual property"
To wrap this up and let my readers ponder over this subject I'll just say that wouldn't tobacco companies be just as guilty as the Government in wasting the taxpayers money by dragging the matter through the court system? Then again who wants the Government pushing them around?